How to Analyze Your Competition: Have you at any point asked why your rivals are outranking you? Or then again why they are getting more online life love?
You can typically get this data by auditing each of your competitors’ sites, with spending tons of hours, if not days.
If there is any tool can automate this whole process, it can really make your life easier. Fortunately, Neil Patel has provided us with this tool several months ago and today he just announced a major update.
You may ask who the guy named Neil Patel is. Well, here is his profile:
How to Analyze Your Competition
Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. Neil has also been awarded Congressional Recognition from the United States House of Representatives. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.
The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
Now let’s get back to this free website analyzer and check out how it can help you analyze your websites or even your competition in less than 60 seconds.
In the previous version will provide a simple report on your website performance in relation to SEO score, Speed Score and corresponding advice, etc.
Today he just announced to include a more detailed social media and competitive analysis reports in this free tool. Here’re just 2 new points that you’ll learn by using it:
1. How to get more social media traffic
After you enter your URL, you’ll see an online networking report that slithers your entire website and reveals to you how well you are getting along on various mainstream social stages like facebook, Twitter LinkedIn.
The Page Shares Per Network diagram records your most famous URLs and the number of offers they have on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
Based on the graph, you’ll easily find what posts are more popular and then you may consider blogging more on the related topics.
Total Social Media Shares Summary chart is also worth looking at.
This chart breaks down the total shares you have on your whole site per platform. As you can see, take quicsprout.com for example, Twitter and Facebook take up over 70% of the total shares, and they also bring the majority of social media traffic. Pinterest, on the other hand, doesn’t drive much traffic, and then you can further think about the reasons why a network brings more traffic than another. (How to Analyze Your Competition)
The last section in the social media report is the Page Level Results.
The Page Level Results segment records all URLs on your site and demonstrates the number of social offers every URL has gotten. You can likewise sort the table by adding up to social offers or offers by each system. Truly expresses gratitude toward Neil for his splendid activity! This way, if you want more Facebook traffic, you can see what posts did well on Facebook. Or, if you want more traffic from Twitter, you can sort by Twitter shares to see what Twitter users liked.
Remember the title of this post? Hmm… The coolest part about this tool is that you can even do the same with your competitors’ URLs to see what pages on their sites did well that should give you fresh content creation ideas and save you from wasting your time on creating content that people are actually not interested to share.
2. Why your competitors are doing better than you
Once you enter your URL, you’ll have the option of comparing the performance of your site with up to 3 competitor sites.
Once you do that, the report will give you an overview of the best- and worst-performing sites from various parameters: SEO score, traffic, speed score, and social score.
The overall ranking is from 1 to 4, where 1 is the best-performing site and 4 is the worst-performing. In this case as the above chart, MOZ won with a total score of 83.
As you scroll down then comes with a detailed Competitive Analysis Table.
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The table will break down the specifics like SEO errors, top keywords each site uses (and whether those keywords are used within the title tag), meta description and headings. In addition, you’ll see an overview of backlinks and indexed pages. (How to Analyze Your Competition)
This table is color-coordinated that help you read it better visually. Green means great; yellow is okay, and red is bad. The more green-colored numbers within your column, the better with your site performance.
As you scroll additionally down, you’ll see an aggressive investigation of social offers and site speed.
Here, initially, you can get an outline of how well your site performs against your rivals’ locales from both an internet-based life point of view and a webpage speed viewpoint.
Neil is kind enough to make this tool totally free. What’s more, is that you can run as many queries as you want without any limitations…all for free.
One thing to keep in mind when using this tool is that it might take time for the reports to load. The competitive analysis tab usually loads within 60 seconds, and the social media report typically takes longer 90 seconds. How to Analyze Your Competition
You might want the result faster, but if the too crawls your sites too fast, your server may crash. To prevent this, it’s set to crawl your site over a period of 90 seconds.
So, here is a summary of why you should go for this tool:
- It’s a web-based tool, so you don’t need to download any file
- It’s simple to use, just enter your URL and go
- Fast; know your sites and your competitors in less than 60 seconds
- It’s beautiful, the best elegant design I’ve ever seen as a website analyzer tool
Neil revealed that we can expect to export the report with a PDF or CSV format within a couple of days then let’s see how it comes out. (How to Analyze Your Competition)
P.S. Neil is pretty productive and is publishing 4-5 high quality, valuable articles on his blog. I strongly recommend you to start following his blog if you still not.
P.P.S. Personally I also like the design of his blog that I even ripped it off with his permission of course.
You can check it out the theme here. I would also like to share with the community but I am still working on it.